This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today’s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment. This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami . This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce.
| ISBN: | 9781138795280 |
| Publication date: | 31st March 2015 |
| Author: | Michael Hutter |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 246 pages |
| Genres: |
Economic theory and philosophy Economic growth Social and cultural history General and world history |
This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today’s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment. This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami . This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce.
The Rise of the Joyful Economy features in the following genres: Economic theory and philosophy, Economic growth, Social and cultural history, General and world history
The Rise of the Joyful Economy is available in Paperback, Hardback
The Rise of the Joyful Economy was written by Michael Hutter and published by Routledge an imprint of Taylor & Francis Ltd
The Rise of the Joyful Economy has 246 pages
£139.50