Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019-2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make- choosing, connecting, and responding- in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.
| ISBN: | 9781108812931 |
| Publication date: | 27th April 2023 |
| Author: | Danielle Fuller, DeNel Rehberg Sedo |
| Publisher: | Cambridge University Press |
| Format: | Paperback |
| Pagination: | 92 pages |
| Series: | Cambridge Elements. Elements in Publishing and Book Culture |
| Genres: |
Publishing and book trade Literary theory |
Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019-2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make- choosing, connecting, and responding- in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.
Reading Bestsellers features in the following genres: Publishing and book trade, Literary theory
Reading Bestsellers is available in Ebook, Paperback
Reading Bestsellers was written by Danielle Fuller, DeNel Rehberg Sedo and published by Cambridge University Press
Reading Bestsellers has 92 pages
Yes it is part of Cambridge Elements. Elements in Publishing and Book Culture series
£12.60