During the 1950s in Sweden, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences and seminars and in courses, articles, and books. At the same time, new technologies were introduced that changed corporate communication, from loose-leaf accounting systems to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish industry after the war worked to disrupt established understandings of communication.
| ISBN: | 9781041184584 |
| Publication date: | 1st December 2025 |
| Author: | Mats Björkin |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 192 pages |
| Series: | Film Culture in Transition |
| Genres: |
Media studies European history |
During the 1950s in Sweden, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences and seminars and in courses, articles, and books. At the same time, new technologies were introduced that changed corporate communication, from loose-leaf accounting systems to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish industry after the war worked to disrupt established understandings of communication.
Post-War Industrial Media Culture in Sweden, 1945-1960 features in the following genres: Media studies, European history
Post-War Industrial Media Culture in Sweden, 1945-1960 is available in Paperback, Hardback
Post-War Industrial Media Culture in Sweden, 1945-1960 was written by Mats Björkin and published by Routledge an imprint of Taylor & Francis
Post-War Industrial Media Culture in Sweden, 1945-1960 has 192 pages
Yes it is part of Film Culture in Transition series
£41.39