Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
| ISBN: | 9780851997452 |
| Publication date: | 11th December 2003 |
| Author: | Metin Kozak |
| Publisher: | CABI |
| Format: | Hardback |
| Pagination: | 216 pages |
| Genres: |
Manufacturing industries |
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Destination Benchmarking features in the following genres: Manufacturing industries
Destination Benchmarking is available in Hardback
Destination Benchmarking was written by Metin Kozak and published by CABI
Destination Benchmarking has 216 pages
£85.50