Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
| ISBN: | 9780815394860 |
| Publication date: | 12th December 2017 |
| Author: | Simon Chadwick, Nicolas Chanavat, Michel Desbordes |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 424 pages |
| Series: | Routledge International Handbooks |
| Genres: |
Sports management and facilities Sociology: sport and leisure Advertising Hospitality and service industries |
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Routledge Handbook of Sports Marketing features in the following genres: Sports management and facilities, Sociology: sport and leisure, Advertising, Hospitality and service industries
Routledge Handbook of Sports Marketing is available in Paperback
Routledge Handbook of Sports Marketing was written by Simon Chadwick, Nicolas Chanavat, Michel Desbordes and published by Routledge an imprint of Taylor & Francis
Routledge Handbook of Sports Marketing has 424 pages
Yes it is part of Routledge International Handbooks series
£52.19