First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.
| ISBN: | 9780765620927 |
| Publication date: | 1st January 2008 |
| Author: | Naresh K Malhotra |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 199 pages |
| Genres: |
Economics Market research |
First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.
Review of Marketing Research. Vol. 4 features in the following genres: Economics, Market research
Review of Marketing Research. Vol. 4 is available in Hardback
Review of Marketing Research. Vol. 4 was written by Naresh K Malhotra and published by Routledge an imprint of Taylor & Francis
Review of Marketing Research. Vol. 4 has 199 pages
£153.00