First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
| ISBN: | 9780714632704 |
| Publication date: | 1st February 1985 |
| Author: | Gordon Foxall |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 222 pages |
| Genres: |
Economic history |