The Age of Responsibility

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

• Provides a 'second generation' approach to CSR that will breathe new life into the movement
• Can increase the effectiveness of CSR as a strategy to create positive change in society through business
• Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

The Age of Responsibility features in the following genres: Business and Management

The Age of Responsibility is available in Hardback

The Age of Responsibility was written by Wayne Visser and published by John Wiley & Sons, Inc. an imprint of Wiley

The Age of Responsibility has 389 pages