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Routledge Handbook of Sport Management

by Leigh (University of Stirling, UK) Robinson

Part of the Routledge International Handbooks Series

Routledge Handbook of Sport Management Synopsis

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Routledge Handbook of Sport Management Press Reviews

This publication raises the knowledge base in key areas of sport (business) management ... This will be one of the 'go to' publications for anyone involved in the sector , Marc Taylor, European Sport Management Quarterly

Book Information

ISBN: 9780415587884
Publication date: 20th December 2011
Author: Leigh (University of Stirling, UK) Robinson
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Hardback
Pagination: 474 pages
Categories: Sports management & facilities, Sport & leisure industries, Management & management techniques,

About Leigh (University of Stirling, UK) Robinson

Leigh Robinson is Professor of Sport Management at the University of Stirling, Scotland. Her principal research interest is in the management and measurement of performance, governance and quality in Olympic sport organizations. Packianathan Chelladurai is a Distinguished Professor at Troy University, Troy, Alabama, USA. He is an internationally recognized scholar of management science, specializing in organizational theory and organizational behaviour in the context of sport. Guillaume Bodet is a lecturer in Sport Marketing and Management within the Institute of Sport and Leisure Policy, at the University of Loughborough, England. His research primarily deals with consumer behaviour regarding sport organizations, sporting ...

More About Leigh (University of Stirling, UK) Robinson

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