The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.
| ISBN: | 9780367872700 |
| Publication date: | 12th December 2019 |
| Author: | Franck Cochoy |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 200 pages |
| Series: | CRESC |
| Genres: |
Sociology Anthropology Human geography |
The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.
Markets and the Arts of Attachment features in the following genres: Sociology, Anthropology, Human geography
Markets and the Arts of Attachment is available in Paperback, Hardback
Markets and the Arts of Attachment was written by Franck Cochoy and published by Routledge an imprint of Taylor & Francis Ltd
Markets and the Arts of Attachment has 200 pages
Yes it is part of CRESC series
£44.09