Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book's argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
| ISBN: | 9780367661335 |
| Publication date: | 30th September 2020 |
| Author: | Bradley E Wiggins |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 180 pages |
| Series: | Routledge Studies in New Media and Cyberculture |
| Genres: |
Media studies: internet, digital media and society Cultural studies |
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book's argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
The Discursive Power of Memes in Digital Culture features in the following genres: Media studies, Popular culture, Communication studies, Semiotics / semiology, Linguistics
The Discursive Power of Memes in Digital Culture is available in Paperback, Hardback
The Discursive Power of Memes in Digital Culture was written by Bradley E Wiggins and published by Routledge an imprint of Taylor & Francis
The Discursive Power of Memes in Digital Culture has 180 pages
Yes it is part of Routledge Studies in New Media and Cyberculture series
£43.19