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From the Peaceable to the Barbaric

by Beatriz Aldana Marquez

From the Peaceable to the Barbaric Synopsis

This book applies Thorstein Veblen's cultural theory to a qualitative study of the charro cowboy culture and community in Mexico. Drawing on Veblen's arguments regarding cultural lag, the peaceable and the barbaric, predatory culture, vested interest, and pecuniary interest, it examines the comportment, clothing, mannerisms, and adherence to the norms that are unique to this subculture, while considering the cultural changes within race, class, and gender dynamics of this community in relation to mainstream Mexico. With close attention to the impact of business principles and standardization on the charro, leading to changes in practices and social interactions, the author considers generational differences and the tensions that exist between newer and older charros as a result of the developing emphasis on business. A close study of the nature of cultural adaptability and the persistence of inequality regardless of mainstream illusions of equality, this volume sheds new light on our understanding of what culture is rather than what culture does, while reintroducing the neglected ethnographic streak in Veblen's work as an important methodological and theoretical tool in the interpretation of culture.

Book Information

ISBN: 9780367661182
Publication date: 30th September 2020
Author: Beatriz Aldana Marquez
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback / softback
Pagination: 138 pages
Categories: Social theory, Anthropology, Gender studies, gender groups,

About Beatriz Aldana Marquez

Beatriz Aldana Marquez is Assistant Professor in the Department of Sociology at Texas State University.

More About Beatriz Aldana Marquez

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