This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
| ISBN: | 9780230573062 |
| Publication date: | 27th November 2007 |
| Author: | Ian P Buckingham |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 221 pages |
| Series: | International Political Economy Series |
| Genres: |
Sales and marketing International business Business communication and presentation |
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Brand Engagement features in the following genres: Sales and marketing, International business, Business communication and presentation
Brand Engagement is available in Hardback
Brand Engagement was written by Ian P Buckingham and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Brand Engagement has 221 pages
Yes it is part of International Political Economy Series series