According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination
Someday, every company will listen more closely to the customer. . .
| ISBN: | 9780141036878 |
| Publication date: | 3rd September 2009 |
| Author: | Ram Charan |
| Publisher: | Penguin Books an imprint of Penguin Books Ltd |
| Format: | Paperback |
| Pagination: | 176 pages |
| Genres: |
Sales and marketing |
According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination
Someday, every company will listen more closely to the customer. . .
What the Customer Wants You to Know features in the following genres: Sales and marketing
What the Customer Wants You to Know is available in Paperback, Ebook
What the Customer Wants You to Know was written by Ram Charan and published by Penguin Books an imprint of Penguin Books Ltd
What the Customer Wants You to Know has 176 pages
£11.69