10% off all books and free delivery over £50
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Fundamentals for Becoming a Successful Entrepreneur

View All Editions (1)

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Fundamentals for Becoming a Successful Entrepreneur Synopsis

This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.

Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You'll learn how to:

  • Recognize, define, test and exploit business opportunities
  • Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
  • Determine your concept's feasibility through industry, market, trend, economic, breakeven, and risk analyses
  • Establish a proper ethical and legal foundation for the business concept
  • Succinctly and effectively demonstrate your concept's viability to a potential funder
  • Organize and manage human and social capital -- including resources provided by your family

Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.

 

About This Edition

ISBN: 9780133966817
Publication date:
Author: Malin Brännback, Alan L Carsrud
Publisher: Financial Times/Prentice Hall an imprint of Pearson Education
Format: Hardback
Pagination: 288 pages
Genres: Entrepreneurship / Start-ups
Business and Management

Frequently asked questions