Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
| ISBN: | 9780072264401 |
| Publication date: | 16th August 2004 |
| Author: | Greenberg, Paul |
| Publisher: | McGraw-Hill Education |
| Format: | Ebook |
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century is available in Ebook
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century was written by Greenberg, Paul and published by McGraw-Hill Education
£45.54