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Charts the impact supermarkets have on every aspect of our life and culture. Frightening
Shopped by Joanna Blythman
Did you know…
• Almost 50% of supermarket fruit and vegetables contain pesticide residues?
• UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?
• Supermarkets instill a climate of fear amongst their suppliers?
• Every time a supermarket opens the local community loses on average 276 jobs?
In the 1970s, British supermarkets had only 10% of the UK's grocery spend. Now they swallow up 80%, influencing how we shop, what we eat, how we spend our leisure time, how much rubbish we generate, even the very look of our physical environment.
Award-winning food writer Joanna Blythman investigates the enormous impact that these big box retailers are having on our lives. She meets the farmers who are selling food to supermarkets for less than they need to survive and the wholesalers who have been eliminated from the supply chain; she travels to suburban retail parks to meet the teenagers and part-timers who stack our shelves and reveals the hoops third world suppliers must jump through to earn supermarket contracts.
This thought-provoking, witty and sometimes chilling voyage of discovery is sure to make you think twice before you enthusiastically reach for that supermarket trolley again.
She probably knows more than anyone else about where our food comes from.' Nigel Slater
'Joanna Blythman has bravely and compellingly exposed the corrosive effect of supermarkets on our farming and our food culture. And she has rightly identified you, the consumer, as the only person who can do anything about it. Don't read it and weep. Read it and change the way you shop.' Hugh Fearnley-Whittingstall
'Shocking and powerful' The Guardian
'She'll fire you up with a righteous fervour that may last beyond your return to the mainland.' The Times
'Blythman has provided a compelling wake-up call' Financial Times
About the Author
Publication date7th February 2005
More books by Joanna Blythman
Author 'Like for Like'
PublisherHarperPerennial, an imprint of HarperCollins Publishers
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