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Joanna Blythman is Britainâ€™s leading investigative food journalist. She writes for the Guardian and is a regular contributor to BBC Good Food Magazine and Vegetarian Good Food Magazine. She is a regular broadcaster on food issues both on radio and television. She has won two prestigious Glenfiddich awards for her writing.
From the author of What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat. Even with 25 years experience as a journalist and investigator of the food chain, Joanna Blythman still felt she had unanswered questions about the food we consume every day. How 'natural' is the process for making a 'natural' flavouring? What, exactly, is modified starch, and why is it an ingredient in so many foods? What is done to pitta bread to make it stay 'fresh' for six months? And why, when you eat a supermarket salad, does the taste linger in your mouth for several hours after? Swallow This is a fascinating exploration of the food processing industry and its products - not just the more obvious ready meals, chicken nuggets and tinned soups, but the less overtly industrial - washed salads, smoothies, yoghurts, cereal bars, bread, fruit juice, prepared vegetables. Forget illegal, horse-meat-scandal processes, every step in the production of these is legal, but practised by a strange and inaccessible industry, with methods a world-away from our idea of domestic food preparation, and obscured by technical speak, unintelligible ingredients manuals, and clever labelling practices. Determined to get to the bottom of the impact the industry has on our food, Joanna Blythman has gained unprecedented access to factories, suppliers and industry insiders, to give an utterly eye-opening account of what we're really swallowing.
Covering all the pressing food dilemmas of our times, award-winning food writer Joanna Blythman assesses the desirability of common foods from all angles, showing you how to make sensible, thoughtful and practical choices about what to eat each day, irrespective of your income. Food should be one of life's greatest pleasures yet, increasingly, choosing it is becoming a chore. Bombarded by questions such as 'Is red meat bad for you?' and 'Is local always best?' it's difficult to know what to eat. At the same time, even the basics are becoming more and more expensive, making it essential that we choose the best foods for ourselves and the planet and make them go as far as possible. So how can we eat well without waste, expense and ethical dilemmas? In this inspiring, practical guide award-winning journalist Joanna Blythman addresses all of these issues and more to help you buy food that's good in the broadest sense of that word: food that is healthy and affordable and which doesn't trash the environment; food that doesn't exploit producers or cause unnecessary animal suffering, and last but not least, food that tastes great. She explains how to save money in the supermarket and elsewhere, how to use up every bit of food, from stale bread to old veg and how to improve your diet as well as your finances. Packed with brilliant ideas for choosing lovely, wholesome meat, fish and veg and quick, easy suggestions for cooking them well, without compromising your principles or emptying your purse, this is the modern manual for eating well in the twenty-first century.
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