Part of my job involves marketing and it’s a new skill that I am constantly looking to improve on. I thought that ‘The Client Stampede’ by Julie Guest was a great resource offering detailed insight into a simple seven step process called “The Client Stampede Formula”. In this book the author explains how the formula was created, and really helpful case studies of the formula in action so that you can see how to implement similar techniques in your own campaigns to hopefully yield results. This is a comprehensive guide with links throughout the book to further resources and services that are offered by the author and their company. ‘The Client Stampede’ is written in a way that I think would be widely accessible, with any technical language explained quickly and extra troubleshooting at the end of the book. I also liked the cliff notes that appear at the end of the book that I’m certain will serve as a reminder when looking to implement this formula. A book that is targeted at transforming any sales and marketing strategy, I think that there is really valuable advice in here for everyone from experienced marketing professionals looking to try a new approach to those with their own business and looking for new and effective ways to get the word out about their products. I’m eager to implement some of the techniques in this book in my own work to test their impact.
What if everything you thought you knew about marketing – was wrong? Imagine if you could launch an advertising campaign and know, ahead of time, if it was going to be a winner or not. Imagine doubling or tripling your prices and having your customers clamoring to do business with you and never, worrying about losing customers to your competitors again. Imagine if you could create a steady stream of eager new customers, as many as you needed, whenever you needed – irrespective of what the economy was doing. Now you can. The Client Stampede Formula is seven simple steps that can be used by any business owner in any industry. It's time to take back control of your business and eliminate your marketing and sales headaches. Does this all sound too good to be true? This ridiculously simple formula was stumbled upon during the last housing recession when the author found herself upside down on a house that no one wanted to buy. One marketing campaign later, and 200 people came to her open house. The house sold that evening in a bidding war - for $200,000 more than the real estate told her she would get for it. This isn't about cheating or trying to fool people into buying something they don't want – The Client Stampede is the exact opposite. It's about helping people realize that you have what they want, providing them with an excellent experience along the way. Tested by 50,000 + businesses in 72 industries, the Client Stampede Formula will work for your business. Finally, you'll have the marketing success blueprint you’ve been missing.
