Books By Oluwaseun E. Adegbite, Antonis C. Simintiras, Yogesh K. Dwivedi, Kemefasu Ifie - Author

Yogesh K. Dwivedi is a Professor of Digital and Social Media and Head of Management and Systems Section (MaSS) in the School of Management at Swansea University, Wales, UK. He has a multidisciplinary background: BSc in Biology from the University of Allahabad, MSc in Plant Genetic Resources from Indian Agricultural Research Institute (IARI) and an MSc & PhD in Information Systems from Brunel University London, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs (e.g. broadband, RFID, e-commerce, e-government, m-commerce, m-payments, m-government) and digital and social media marketing. His work on these topics has been published (more than 100 articles) in a range of leading academic journals including: Communications of the ACM, European Journal of Information Systems, International Journal of Production Research, Journal of the Operational Research Society, International Journal of Indian Culture and Business Management, The Mar