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John Bowes is chairman of Twin, a producer-owned membership organisation dedicated to developing the fair trade supply chain for coffee, nuts, cocoa, sugar and fruit farmers. He previously worked for the Co-operative Group, where he was responsible for all of their ground breaking initiatives on Fair Trade. These included being the first retailer to stock Cafe Direct coffee, the first to introduce an own brand Fair Trade product and the first to import Fair Trade bananas into the UK.
Fair Trade has come a long way in the last 20 years. The Fair Trade Revolution celebrates the movement's achievement and takes up the challenge of improving more lives through fair dealing with producers. Fair Trade is now mainstream, with large companies like Cadbury's and supermarkets such as Sainsbury's producing and stocking many Fair Trade products. The authors of this collection, many of whom were responsible for the initial success of Fair Trade, emphasise the importance of ensuring that farmers and other producers remain the main beneficiaries. Punchy chapters, illustrated with many real-world examples, cover all the important issues including the tensions between large and small operators, the impact of recession, environmental policy and the danger of large operators embracing Fair Trade more in word than in practice. Written by the leading lights of the Fair Trade movement, including Harriet Lamb (Executive Director of the Fairtrade Foundation) and Bruce Crowther (Establisher of the world's first Fair Trade Town) this book will inspire activists and consumers to keep making the right choices.