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"Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book."
Claude C. Hopkins (Author), Core Media Productions (Narrator)
Audiobook
A Peacock in the Land of Penguins
"This delightful corporate fable explores the challenge of managing the increasing diversity of the workforce and capturing the talent, energy, and commitment of all employees. This new, expanded edition includes self-quizzes, how-to's, resources, and strategies for peacocks and penguins alike."
Barbara Hateley, Warren H. Schmid (Author), Barbara Hateley (Narrator)
Audiobook
"A brief introduction to Six Sigma for employees Six Sigma is today's most talked-about system for improving the quality of organizational processes. Written by bestselling author Peter Pande,What Is Six Sigma? is a concise summary of the core themes and processes of Six Sigma. Unlike almost all other books on Six Sigma, it is written for the employees of organizations rolling out Six Sigmanot just managers. This helpful overview describes what Six Sigma is, why companies are implementing it, and how employees can make it a success in their own organizations. Based on the bestselling The Six Sigma Way, this accessable introduction to Six Sigma answers typical employee questions, concerns, and even skepticism about this revolutionary program. Includes: - The six themes of Six Sigma - A five-step roadmap to Six Sigma implementation - The 10 basic tools of Six Sigma, with an entire page devoted to each"
Lawrence Holpp, Peter S. Pande (Author), Fred Filbrich (Narrator)
Audiobook
Leading Up: How to Lead Your Boss So You Both Win
"Eight true stories show that Leaders today aren’t just bosses, they’re self-starters who take charge even when they haven’t been given a charge. Upward leaders get results by helping their superiors lead. They make sure that good ideas don’t die on the vine because a boss’s understanding doesn’t reach down deep enough into the organization. Upward leadership assures that advice arrives from all points on the corporate compass, not just from the top down. And it applies at every level: Even CEOs need to learn about leading up because they ultimately answer to their boards. In Leading Up, Michael Useem offers instructive accounts of this vital and unexplored facet of leadership. Drawing on the extraordinary experiences of real people, Useem shows us what happens when those not in charge rise to the challenge, and also what happens when those who should step forward fail to do so: * Civil War generals openly disrespected and frequently misinformed their commanders in chief, with tragic consequences for both sides. * COO David Pottruck learned how to lead with his superiors at Charles Schwab & Co. in order to radically change Schwab’s core business. * Had he been able to convince his superiors of the dire situation in Rwanda, United Nations commander Roméo Dallaire might have prevented the genocide that claimed 800,000 lives. * The CEOs of CBS, Compaq, and British Airways concentrated on leading down when they needed to lead up to their boards, too. The result: All three were fired. * U.S. Marine Corps general Peter Pace reconciled conflicting priorities while reporting to six bosses with varying agendas by keeping all of them informed and challenging them when necessary. * Mount Everest mountaineers admitted they might have protected themselves and others from harm during a fateful ascent if only they had questioned their guides’ flawed instructions and decisions. * Even in government, representatives often need to first strike a deal, then lead their bosses to embrace it, as examples from the United States and Argentina illustrate. * No one ever had a tougher job of leading up than Old Testament prophets Moses, Abraham, and Samuel, who interceded with the ultimate authority. Leading up is not the same as managing up. Managing up is running the office; leading up is taking the reins and exceeding what’s expected. As hierarchies everywhere shed much of their rigidity, upward leadership at all levels becomes more possible—and more necessary. Leading Up is a call to action. It asks us to build on the best in everybody’s nature, and it offers a pragmatic blueprint for doing so."
Michael Useem (Author), James Lurie (Narrator)
Audiobook
Changewave Investing 2.0: Picking the Next Monster Stocks While Protecting Your Gains in a Volatile
"In his groundbreaking first book, Changewave Investing, investment guru Tobin Smith revealed his secrets for scoring triple-digit returns in the stock market by focusing on the emerging sectors that had the best potential for explosive growth, what Smith referred to as change waves. Now, in an all new audiobook that extends the ChangeWave philosophy to grapple with the vagaries of today's turbulent market, he shows investors how to achieve outsized returns even as the country downshifts from the irrational exuberance of the "bubble" economy to an economy based on real companies and real profits. Changewave Investing 2.0 presents a radically improved method for picking the next monster stocks while protecting profits. Creating the highly successful ChangeWave Investment Alliance based on the popular "open source" model of Linux and other innovative technologies, Tobin Smith taught listeners how to profit from the hottest market in history by drawing on the highest quality investment intelligence available-150,000 subscribers and their specialized knowledge of their individual professions. Using the ChangeWave principle he developed, the audiobook explains how to identify the stocks with the fastest growth potential before Wall Street does, how to screen out the pretenders, how to balance a portfolio between aggressive growth stocks and stocks with lower volatility, and how to invest limited resources for maximum returns. Specific guidelines for buying and selling during a volatile market provide savvy advice on embracing and benefiting from market meltdowns. From the ascent of his first book to the top to business bestseller lists, to his role as contributing editor to Fox's Bull and Bears, to the rapid growth of his electronic network, Tobin Smith's impact on the investment community has had the momentum of a tsunami. With Changewave Investing 2.0, listeners can learn the strategies and techniques that will allow them to profit from the transformational change our economy is only beginning to experience."
Tobin Smith (Author), Tobin Smith (Narrator)
Audiobook
The Agenda: What Every Business Must Do to Dominate the Decade
"New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways. The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors. Businesses that follow these principles will grow by taking market share away from those that do not. While others decline, your company can thrive. The Agenda will show you how."
Peter Kropotkin (Author), Michael Hammer (Narrator)
Audiobook
"The groundbreaking follow-up to the international bestsellera hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into actionThe McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how 'the firm' solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running."
Ethan M. Rasiel, Paul N. Friga (Author), Marc Cashman (Narrator)
Audiobook
"Accessible, pragmatic, and comprehensive, The Road to Wealth, read by the author herself, imparts information critical to every stage of listeners' financial lives. Whether one is a novice investor or a veteran of the market, whether laying the building blocks for a rich future or seeking comfort during the retirement years, The Road to Wealth has the answers. With her unique grasp of the life of money and the role money plays in listeners' lives, Suze Orman has compiled an invaluable resource of practical financial information."
Suze Orman (Author), Suze Orman (Narrator)
Audiobook
New Perspectives on Negotiating: Winning the Negotiating Game
"Using the metaphor of 'the game,' master negotiator and New York Times bestselling author Herb Cohen says, 'Negotiation is the game of life.' In New Perspectives on Negotiating, Cohen illustrates that conscious inattention ('caring, but not that much') produces heightened awareness, self-confidence, and a sense of greater mastery to convey options where none seem apparent. Cohen covers how to minimize barriers to creative problem solving, operate from a position of less leverage, deal with ultimatums, and use the magic words that transform competitors into potential partners. With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships."
Herb Cohen (Author), Herb Cohen (Narrator)
Audiobook
Artful Negotiation in a Global Economy: Winning the Negotiating Game
"As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of 'World's Greatest Negotiator.' Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, 'We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here.' Recounting his colorful cross-cultural encounters, Cohen takes us through the steps of this delicate dance and provides point-by-point analysis—ten tidbits and practical techniques—to use in reconciling all differences, whether overseas or close to home."
Herb Cohen (Author), Herb Cohen (Narrator)
Audiobook
Networth: Successful Investing in the Companies That Will Prevail Through Internet Booms and Busts (
"Invest sucessfully in the companies that will prevail through thechnology booms and busts -- with indispensable advice from the world's most trusted business publication, The Wall Street Journal. There's no doubt the Internet has changed the way we live, the way we work, and the way we invest in the new millennium. But while many investors made fortunes investing in technology companies while the Intenet stock bubble was inflating, countess others lost their shirts when the bubble finally popped. Now, Stephen E. Frank -- a veteran of The Wall Street Journal and CNBC -- explains what we need to know about investing in Intenet and technology stocks in today's postbubble economy. In Networth, Frank lays out a straightforward framework for understanding how the Intenet works, now different business models stackup, and how to think about technology stacks as part of a broader investment portfolio. He weighs in on the potential risks and rewards of each Internet subsector, and profiles a slew of dot-com companies, from obvious candidates like Amazon.com to transformed titans of the old economy like United Parcel Service."
Steve Frank (Author), Steve Frank (Narrator)
Audiobook
Be Quick - But Don't Hurry: Finding Success in the Teachings of a Lifetime
"Be Quick, But Don't Hurry presents the team-building management secrets of the greatest coach of the twentieth century, cloaked in the heartwarming tale of the reluctant protege who learned those secrets in spite of himself. Perhaps the least controversial sports honor in living memory was the selection of John Wooden as 'Coach of the Century' by ESPN, honoring his ten NCAA basketball championships in a twelve-year stretch. His UCLA teams won with great centers and with small lineups, with superstars and with team effort, always with quickness, always with class. Wooden was a teacher first and foremost, and his lessons -- taught on the basketball court, but applicable throughout one's life -- are summarized in his famed Pyramid of Success. Andrew Hill was one of the lucky young men who got to learn from Wooden in his favored classroom -- though that is hardly how Hill would have described it at the time. An all-city high school player in Los Angeles, Hill played -- a little -- on three national champions, from 1970 to 1972. Hill was left embittered by his experience at UCLA; he was upset at how unequally Wooden treated his starting players and his substitutes. Hill went on to a successful career in television, rising to the presidency of CBS Productions, where he was responsible for the success of such popular series as Touched by an Angel and Dr. Quinn, Medicine Woman. Hill's job required him to manage many creative people, with the egos and insecurities that usually go along with such talents. And one day, some twenty-five years after he graduated, he was hit with the realization that everything he knew about getting the best out of people he had learned directly from Coach John Wooden. With no small trepidation, Hill picked up the phone to call and thank his old coach and unexpected mentor. To his surprise, Wooden greeted him warmly and enthusiastically. A strong friendship, sealed in frequent visits and conversations, ensued, and endures. Be Quick -- But Don't Hurry! tells the story of that friendship. But it also shares the lessons and secrets that Hill learned from Coach Wooden, which hold the key to managing creatively in the idea-driven economy of the twenty-first century. Among those lessons are: -The team with the best players almost always wins -Be quick, but don't hurry: there is never enough time to be sure (and if you are sure, you're probably too late), but you must always keep your balance -Failing to prepare is preparing to fail -The team that makes the most mistakes...wins! Full of sound advice and warm reminiscence, Be Quick -- But Don't Hurry! is the management book of a lifetime."
Andrew Hill (Author), Andrew Hill (Narrator)
Audiobook
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