"What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose:
Customer—Understand your customers so well that you know what they want more than they do.
Vision—Don't stop thinking at 'new product'; synthesize your ideas, products, and technologies around a specific game-changing customer issue.
Culture—Create an environment filled with people who consider 'can't' a bad word.
Product—Approach your product as something that can change the world—not just something to beat the competition or get a job done.
Message—Deliver a message so compelling that it becomes an extension of the product itself.
Personal Brand—Make people think constancy, promise, and trust when they think of you.
Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations."
"A quick-and-easy guide to core business and career concepts—no MBA required!
The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses.
In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of best practices into tedious reading that would put even a CEO to sleep.
From hiring and firing to strategizing and calculating revenues, Negotiating 101 is an easy-to-understand roadmap of today's complex business world, packed with hundreds of entertaining tidbits and concepts that can't be found anywhere else. So whether you're a new business owner, a middle manager, or an entry-level employee, this 101 series has the answers you need to conduct business in a smarter way."
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