Audiobooks by Mark W. Johnson

HBR's 10 Must Reads on Business Model Innovation

Rethink how your organization creates, delivers, and captures value-or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model. This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.

Clayton M. Christensen, Harvard Business Review, Mark W. Johnson, Rita Gunther Mcgrath, Steve Blank (Author), Christopher Douyard (Narrator)

Audiobook

Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys 'R' Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Mark W. Johnson (Author), Derek Shoales (Narrator)

Audiobook

Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change-they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called 'future-back,' that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: the principles and mindset that allow leadership teams to look beyond typical short-term planning horizons; a method for turning emerging challenges into the growth opportunities that can define an organization's future; a step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to; and ways to ensure that visionary thinking becomes a repeatable organizational capability. As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Josh Suskewicz, Mark W. Johnson (Author), Derek Shoales (Narrator)

Audiobook

Dual Transformation: How to Reposition Today's Business While Creating the Future

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: - Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. - Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services. - Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core." Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

Clark G. Gilbert, Mark W. Johnson, Scott D. Anthony (Author), Chris Sorensen (Narrator)

Audiobook