The New York Times bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election
Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as "the guy who created Dilbert"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.
Win Bigly, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.
| ISBN: | 9798990531628 |
| Publication date: | 22nd August 2024 |
| Author: | Scott Adams |
| Publisher: | Scott Adams, Inc. |
| Format: | Hardback |
| Pagination: | 344 pages |
| Genres: |
Elections and referenda / suffrage Political campaigning and advertising Sales and marketing Humour |
The New York Times bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election
Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as "the guy who created Dilbert"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.
Win Bigly, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.
Win Bigly features in the following genres: Elections and referenda / suffrage, Political campaigning and advertising, Sales and marketing, Humour
Win Bigly is available in Hardback, Paperback
Win Bigly was written by Scott Adams and published by Scott Adams, Inc.
Win Bigly has 344 pages