This book examines how entrepreneurial strategies intersect with the realities of the contemporary music world. What does it take to turn creative ideas into viable music projects? What does it mean to create value through music, and how can music entrepreneurs redefine what music means to those who experience it and those who make it? Mads Walther-Hansen broadens the traditional understanding of what is often called 'the music industry,' offering a critical rethinking of the systems, conventions, and artistic norms that shape musical production and careers. Through concepts such as effectuation and lean entrepreneurship, the book shows how to move from ideas to opportunities and to discover new pathways for innovation in music. It offers a methodological and theoretical foundation for how music artists and cultural workers can create value - economically, socially, and artistically - within today's music markets characterized by uncertainty and constant change.
| ISBN: | 9789819581252 |
| Publication date: | 13th June 2026 |
| Author: | Mads Hansen |
| Publisher: | Palgrave Macmillan an imprint of Springer Nature Singapore |
| Format: | Hardback |
| Pagination: | 145 pages |
| Series: | Palgrave Studies in Sound |
| Genres: |
Society and culture: general Cultural studies Sociology Entrepreneurship / Start-ups Media, entertainment, information and communication industries Music |
This book examines how entrepreneurial strategies intersect with the realities of the contemporary music world. What does it take to turn creative ideas into viable music projects? What does it mean to create value through music, and how can music entrepreneurs redefine what music means to those who experience it and those who make it? Mads Walther-Hansen broadens the traditional understanding of what is often called 'the music industry,' offering a critical rethinking of the systems, conventions, and artistic norms that shape musical production and careers. Through concepts such as effectuation and lean entrepreneurship, the book shows how to move from ideas to opportunities and to discover new pathways for innovation in music. It offers a methodological and theoretical foundation for how music artists and cultural workers can create value - economically, socially, and artistically - within today's music markets characterized by uncertainty and constant change.
Music Entrepreneurship features in the following genres: Society and culture: general, Cultural studies, Sociology, Entrepreneurship / Start-ups, Media, entertainment, information and communication industries, Music
Music Entrepreneurship is available in Hardback
Music Entrepreneurship was written by Mads Hansen and published by Palgrave Macmillan an imprint of Springer Nature Singapore
Music Entrepreneurship has 145 pages
Yes it is part of Palgrave Studies in Sound series
£31.49