Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more 'communicational' aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.
Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.
The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.
| ISBN: | 9783790819281 |
| Publication date: | 23rd January 2007 |
| Author: | Hartmut Hübner |
| Publisher: | Physica an imprint of Physica-Verlag HD |
| Format: | Paperback |
| Pagination: | 277 pages |
| Series: | Contributions to Management Science |
| Genres: |
Sales and marketing Organizational theory and behaviour Occupational and industrial psychology Business and Management |
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view.
The Communicating Company features in the following genres: Sales and marketing, Organizational theory and behaviour, Occupational and industrial psychology, Business and Management
Paperback. Not Available.
The Communicating Company was written by Hartmut Hübner and published by Physica an imprint of Physica-Verlag HD
The Communicating Company has 277 pages
Yes it is part of Contributions to Management Science series