How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.
Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ?
| ISBN: | 9783642437496 |
| Publication date: | 10th July 2015 |
| Author: | Ralph Krüger, Andreas Stumpf |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Paperback |
| Pagination: | 137 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Market research Organizational theory and behaviour Business strategy |
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers.
Brand Growth Barriers features in the following genres: Sales and marketing, Market research, Organizational theory and behaviour, Business strategy
Paperback. Not Available.
Brand Growth Barriers was written by Ralph Krüger, Andreas Stumpf and published by Springer an imprint of Springer Berlin Heidelberg
Brand Growth Barriers has 137 pages
Yes it is part of Management for Professionals series