Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of firms wanting to become solution providers as well as to many managerial levels. The book will also help you self-assess how ready your organization is for success in solution business.
| ISBN: | 9783319377216 |
| Publication date: | 3rd September 2016 |
| Author: | Kaj Storbacka, Risto Pennanen |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 136 pages |
| Series: | Management for Professionals |
| Genres: |
Business strategy Management of specific areas Sales and marketing Organizational theory and behaviour Business innovation |
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business.
Solution Business features in the following genres: Business strategy, Management of specific areas, Sales and marketing, Organizational theory and behaviour, Business innovation
Paperback, Hardback. Not Available.
Solution Business was written by Kaj Storbacka, Risto Pennanen and published by Springer an imprint of Springer International Publishing
Solution Business has 136 pages
Yes it is part of Management for Professionals series