Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
| ISBN: | 9783319357638 |
| Publication date: | 10th September 2016 |
| Author: | Tymoteusz Doligalski |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 152 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Business mathematics and systems Business applications |
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it.
Internet-Based Customer Value Management features in the following genres: Sales and marketing, Business mathematics and systems, Business applications
Paperback. Not Available.
Internet-Based Customer Value Management was written by Tymoteusz Doligalski and published by Springer an imprint of Springer International Publishing
Internet-Based Customer Value Management has 152 pages
Yes it is part of Management for Professionals series