This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.
| ISBN: | 9783319220079 |
| Publication date: | 28th October 2015 |
| Author: | Pekka Aula |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 214 pages |
| Series: | Management for Professionals |
| Genres: |
Business strategy Media studies Sales and marketing |
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.
The Reputable Firm features in the following genres: Business strategy, Media studies, Sales and marketing
The Reputable Firm is available in Hardback
The Reputable Firm was written by Pekka Aula and published by Springer an imprint of Springer International Publishing
The Reputable Firm has 214 pages
Yes it is part of Management for Professionals series