Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
| ISBN: | 9783319210612 |
| Publication date: | 7th September 2015 |
| Author: | Johannes Robier |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 121 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Occupational and industrial psychology |
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
UX Redefined features in the following genres: Sales and marketing, Occupational and industrial psychology
UX Redefined is available in Hardback
UX Redefined was written by Johannes Robier and published by Springer an imprint of Springer International Publishing
UX Redefined has 121 pages
Yes it is part of Management for Professionals series
£40.49