This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint.
The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
| ISBN: | 9783031520624 |
| Publication date: | 28th February 2025 |
| Author: | Jan Y Yang |
| Publisher: | Springer an imprint of Springer Nature Switzerland |
| Format: | Paperback |
| Pagination: | 145 pages |
| Series: | Business Guides on the Go |
| Genres: |
Sales and marketing Market research Behavioural economics Business strategy Psychology |
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance.
The Pricing Compass features in the following genres: Sales and marketing, Market research, Behavioural economics, Business strategy, Psychology
Paperback. £31.49, down from the £34.99 cover price. Not Available.
The Pricing Compass was written by Jan Y Yang and published by Springer an imprint of Springer Nature Switzerland
The Pricing Compass has 145 pages
Yes it is part of Business Guides on the Go series
£31.49, reduced from £34.99. Not Available.