This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain.
The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
| ISBN: | 9783030469870 |
| Publication date: | 4th June 2021 |
| Author: | Marc Helmold |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 191 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Purchasing and supply management Market research Hospitality and service industries |
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage.
Total Revenue Management (TRM) features in the following genres: Sales and marketing, Purchasing and supply management, Market research, Hospitality and service industries
Paperback. £44.99, down from the £49.99 cover price. Not Available.
Total Revenue Management (TRM) was written by Marc Helmold and published by Springer Nature Switzerland AG
Total Revenue Management (TRM) has 191 pages
Yes it is part of Management for Professionals series
£44.99, reduced from £49.99. Not Available.