This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
| ISBN: | 9783030444396 |
| Publication date: | 4th April 2020 |
| Author: | Tereza Semerádová, Petr Weinlich |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 129 pages |
| Series: | SpringerBriefs in Business |
| Genres: |
Customer services Online marketing / Social media marketing E-commerce: business aspects |
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Website Quality and Shopping Behavior features in the following genres: Customer services, Online marketing / Social media marketing, E-commerce: business aspects
Website Quality and Shopping Behavior is available in Paperback
Website Quality and Shopping Behavior was written by Tereza Semerádová, Petr Weinlich and published by Springer Nature Switzerland AG
Website Quality and Shopping Behavior has 129 pages
Yes it is part of SpringerBriefs in Business series
£40.49