This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
| ISBN: | 9781915951717 |
| Publication date: | 13th March 2025 |
| Author: | Dan White |
| Publisher: | LID Publishing |
| Format: | Paperback |
| Pagination: | 160 pages |
| Series: | Concise Advice |
| Genres: |
Business and Management Business strategy Sales and marketing |