Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
| ISBN: | 9781915951182 |
| Publication date: | 16th May 2024 |
| Author: | Dan White |
| Publisher: | LID Publishing |
| Format: | Paperback |
| Pagination: | 160 pages |
| Series: | Concise Advice |
| Genres: |
Business and Management Sales and marketing |
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
The Smart Advertising Book features in the following genres: Business and Management, Sales and marketing
The Smart Advertising Book is available in Paperback
The Smart Advertising Book was written by Dan White and published by LID Publishing
The Smart Advertising Book has 160 pages
Yes it is part of Concise Advice series
£8.99