There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilise Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of colour and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model.
| ISBN: | 9781536197877 |
| Publication date: | 1st August 2021 |
| Author: | Walter J Kahn |
| Publisher: | Nova Science Publishers an imprint of Nova Science Publishers, Inc |
| Format: | Paperback |
| Pagination: | 156 pages |
| Series: | Media and Communications : Technologies, Policies and Challenges |
| Genres: |
Media studies |
There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilise Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of colour and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model.
Social Media in the 21st Century features in the following genres: Media studies
Social Media in the 21st Century is available in Paperback
Social Media in the 21st Century was written by Walter J Kahn and published by Nova Science Publishers an imprint of Nova Science Publishers, Inc
Social Media in the 21st Century has 156 pages
Yes it is part of Media and Communications : Technologies, Policies and Challenges series
£76.49