This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
| ISBN: | 9781489983695 |
| Publication date: | 26th November 2014 |
| Author: | Serguei Netessine, Christopher S Tang |
| Publisher: | Springer an imprint of Springer US |
| Format: | Paperback |
| Pagination: | 488 pages |
| Series: | International Series in Operations Research & Management Science |
| Genres: |
Sales and marketing Management decision making Management of specific areas Business mathematics and systems E-commerce: business aspects Computer applications in the social and behavioural sciences Operational research Business applications Applied computing |
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Consumer-Driven Demand and Operations Management Models features in the following genres: Sales and marketing, Management decision making, Management of specific areas, Business mathematics and systems, E-commerce: business aspects, Computer applications in the social and behavioural sciences, Operational research, Business applications, Applied computing
Consumer-Driven Demand and Operations Management Models is available in Paperback, Hardback
Consumer-Driven Demand and Operations Management Models was written by Serguei Netessine, Christopher S Tang and published by Springer an imprint of Springer US
Consumer-Driven Demand and Operations Management Models has 488 pages
Yes it is part of International Series in Operations Research & Management Science series