Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.
| ISBN: | 9781441940766 |
| Publication date: | 11th February 2011 |
| Author: | International Mass Customization Meeting, Thorsten Blecker, Gerhard Friedrich |
| Publisher: | Springer an imprint of Springer US |
| Format: | Paperback |
| Pagination: | 304 pages |
| Series: | International Series in Operations Research & Management Science |
| Genres: |
Management of specific areas Management decision making Management and management techniques Sales and marketing Operational research Engineering: general Production and industrial engineering Business and Management |
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.
Mass Customization features in the following genres: Management of specific areas, Management decision making, Management and management techniques, Sales and marketing, Operational research, Engineering: general, Production and industrial engineering, Business and Management
Mass Customization is available in Paperback, Hardback
Mass Customization was written by International Mass Customization Meeting, Thorsten Blecker, Gerhard Friedrich and published by Springer an imprint of Springer US
Mass Customization has 304 pages
Yes it is part of International Series in Operations Research & Management Science series