Strategic Public Relations

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice.

"The book Strategic Public Relations by Kim Harrison is one of the most comprehensive and useful public relations texts in the field. It covers in depth both the theoretical and practical dimensions of public relations and is a scholarly work of some standing. The book is well researched, provides a judicious selection of theoretical insights without being overwhelming and is brought to life by a good and varied portfolio of case studies. The book is appropriate for under-graduates, post-graduates and practitioners, and is eminently accessible and readable. Harrison skilfully combines academic rigour with relevance. This is a text of significance and will be influential as it becomes more widely read." - Professor Anne Gregory, one of only two full PR Professors in the UK, former President of the UK's Chartered Institute of PR, editor/author of 16 books and dozens of academic articles, consultant to the Prime Minister & Cabinet, several govt departments and commercial clients.