"Shake up your business thinking with these lessons learnt from some of the world's most innovative brands."
Business journalist Sally Percy, author of 21st Century Business Icons delivers another brilliant business book, a fascinating insight into businesses who have disrupted the status quo within their industries.
A great book for any entrepreneur or business leader looking to shake things up, it's a cracking read giving you the inside track on successful disruptors. As well as telling the stories, Percy uncovers the factors that have contributed to their success.
With a wide range of businesses featured, across industries, cultures, and geographies, with a plethora of business models, Percy highlights just what can be done with a passion for innovation and willingness to upend traditional business thinking. And of course a talented and visionary leader unafraid to take risks.
What the fifteen businesses all have in common is chutzpah. Hubris at their core. Giving the backdrop to their journey, accentuating both the highs and the lows and highlighting the secrets to their success, we are presented with some brilliant case studies of what good looks like including brands like HelloFresh, Ethereum, Airbnb, Spotify, OpenAI, Tesla and TikTok.
But also what they all have in common is they haven't just transformed their own marketplace, they have transformed our world. Solve real-world problems and you're truly on the path to success.
| Primary Genre | Business and Management |
| Other Genres: |
Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.
In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.
Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.
The Disruptors features in the following genres: Biographies & Autobiographies, Business and Management, Self Help and Personal Development, Biography: business and industry, Business innovation, International business, Biography, Literature and Literary studies, Biography: general, Economics, Finance, Business and Management
The Disruptors is available in Paperback, Hardback
The Disruptors was written by Sally Percy and published by KoganPage an imprint of Kogan Page
The Disruptors has 268 pages
£15.29
