New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.
In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.
With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world was watching.
Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.
‘Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake' – Washington Times on The Accidental Billionaires
| ISBN: | 9781035032464 |
| Publication date: | 9th November 2023 |
| Author: | Ben Mezrich |
| Publisher: | Macmillan Business an imprint of Pan Macmillan |
| Format: | Hardback |
| Pagination: | 352 pages |
| Primary Genre | Business and Management |
| Other Genres: |
New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter. In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’.
Breaking Twitter features in the following genres: Business and Management, Biography: business and industry, Biography: science, technology and medicine, History of Computing, digital and information technologies, Business strategy, History of specific companies / corporate history, Information technology industries, Takeovers, mergers and buy-outs, Economics, Finance, Business and Management, Biography: general, Biographies & Autobiographies, Biography, Literature and Literary studies, Information technology: general topics, Computing and Information Technology, Media, entertainment, information and communication industries, Industry and industrial studies, Ownership and organization of enterprises
Paperback, Hardback. £19.80, down from the £22.00 cover price. In Stock.
Breaking Twitter was written by Ben Mezrich and published by Macmillan Business an imprint of Pan Macmillan
Breaking Twitter has 352 pages
£19.80, reduced from £22.00. In Stock.
