'An excitable, high-octane account' - Independent
In October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.
'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard
| ISBN: | 9781035032488 |
| Publication date: | 13th June 2024 |
| Author: | Ben Mezrich |
| Publisher: | Macmillan Business an imprint of Pan Macmillan |
| Format: | Paperback |
| Pagination: | 352 pages |
| Primary Genre | Business and Management |
| Other Genres: |
'An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides.
Breaking Twitter features in the following genres: Business and Management, Biography: business and industry, Biography: science, technology and medicine, History of Computing, digital and information technologies, Business strategy, History of specific companies / corporate history, Information technology industries, Takeovers, mergers and buy-outs, Economics, Finance, Business and Management, Biography: general, Biographies & Autobiographies, Biography, Literature and Literary studies, Information technology: general topics, Computing and Information Technology, Media, entertainment, information and communication industries, Industry and industrial studies, Ownership and organization of enterprises
Paperback, Hardback. £9.89, down from the £10.99 cover price. In Stock.
Breaking Twitter was written by Ben Mezrich and published by Macmillan Business an imprint of Pan Macmillan
Breaking Twitter has 352 pages
£9.89, reduced from £10.99. In Stock.
