The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
| ISBN: | 9781349140725 |
| Publication date: | 1st January 1998 |
| Author: | Michael Morley |
| Publisher: | Palgrave Macmillan |
| Format: | Paperback |
| Pagination: | 172 pages |
| Genres: |
Business communication and presentation Sales and marketing |