For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
| ISBN: | 9781292020396 |
| Publication date: | 24th July 2013 |
| Author: | Roger J Best |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 505 pages |
| Series: | Pearson Custom Library |
| Genres: |
Sales and marketing management Sales and marketing |
For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Market-Based Management features in the following genres: Sales and marketing management, Sales and marketing
Market-Based Management is available in Paperback, Ebook
Market-Based Management was written by Roger J Best and published by Pearson an imprint of Pearson Education
Market-Based Management has 505 pages
Yes it is part of Pearson Custom Library series
£69.29