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The Innovation Book

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The Innovation Book Synopsis

INNOVATION IN ACTION

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and screw-ups?

With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.

"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."

Broc Edwards, SVP, Director of Learning & Leadership

About This Edition

ISBN: 9781292011905
Publication date:
Author: Max Mckeown
Publisher: FT Publishing an imprint of Pearson Education
Format: Paperback
Pagination: 296 pages
Genres: Research and development management
Business communication and presentation
Sales and marketing
Business strategy
Business innovation
Management and management techniques

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