This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
| ISBN: | 9781138995697 |
| Publication date: | 11th December 2015 |
| Author: | J George Frederick |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 396 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Media, entertainment, information and communication industries Sales and marketing |
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view.
Masters of Advertising Copy (RLE Marketing) features in the following genres: Economics, Media, entertainment, information and communication industries, Sales and marketing
Paperback, Hardback. £48.59, down from the £53.99 cover price. Not Available.
Masters of Advertising Copy (RLE Marketing) was written by J George Frederick and published by Routledge an imprint of Taylor & Francis Ltd
Masters of Advertising Copy (RLE Marketing) has 396 pages
Yes it is part of Routledge Library Editions: Marketing series
£48.59, reduced from £53.99. Not Available.