This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
| ISBN: | 9781138995659 |
| Publication date: | 11th December 2015 |
| Author: | Jack Grumbridge |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 148 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Economics Transport industries Sales and marketing |
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market.
Marketing Management in Air Transport (RLE Marketing) features in the following genres: Economics, Transport industries, Sales and marketing
Paperback. £45.89, down from the £50.99 cover price. Not Available.
Marketing Management in Air Transport (RLE Marketing) was written by Jack Grumbridge and published by Routledge an imprint of Taylor & Francis Ltd
Marketing Management in Air Transport (RLE Marketing) has 148 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89, reduced from £50.99. Not Available.