This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
| ISBN: | 9781138994973 |
| Publication date: | 17th December 2015 |
| Author: | Victor W R Markham |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 204 pages |
| Series: | Routledge Library Editions. Marketing |
| Genres: |
Sales and marketing Organizational theory and behaviour |
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Planning the Corporate Reputation features in the following genres: Sales and marketing, Organizational theory and behaviour
Planning the Corporate Reputation is available in Paperback, Hardback
Planning the Corporate Reputation was written by Victor W R Markham and published by Routledge an imprint of Taylor & Francis
Planning the Corporate Reputation has 204 pages
Yes it is part of Routledge Library Editions. Marketing series
£45.89